Lead Qualification & Routing
Answers every enquiry, asks your qualifying questions, and routes hot leads to the right person.
- Website forms
- HubSpot
AI Agents & Automation
AI agents that take the busywork off your team.
Senior engineers build custom AI agents and automations that answer leads, process documents, and keep your systems in sync, with a person in control of what matters.
Built for
What is an AI agent?
An AI agent is software that uses an AI model to carry out a task from start to finish: reading information, deciding what to do, and acting in your tools, such as replying to a lead or updating a record. Setubo builds agents with human approval where it matters, so they save time without taking away control.
0h
Fixed quote turnaround
0 days
Post-launch support included
0%
Code, data, and prompts you own
Any
AI model: frontier or self-hosted
Why automation fails
Most automation is too rigid, or too risky.
How the usual options compare, and where Setubo fits.
| Doing it by hand | Off-the-shelf automation tools | DIY with ChatGPT | Setubo | |
|---|---|---|---|---|
| Messy, real-world input | Handled, but slowly | Only fixed formats | Sometimes | Built and tested on your real cases |
| Works inside your systems | Copy and paste | Limited connectors | Not without code | Connected to your CRM, email, and tools |
| Accuracy and oversight | Depends on the person | No judgment | Unchecked output | Human approval and a full audit log |
| Data privacy | Varies | Data passes through third parties | Data pasted into chat tools | Your cloud, or private models |
| Cost as volume grows | Grows with headcount | Per-task pricing adds up | Staff time never ends | Fixed build price, predictable running costs |
Setubo
- Messy, real-world input
- Built and tested on your real cases
- Works inside your systems
- Connected to your CRM, email, and tools
- Accuracy and oversight
- Human approval and a full audit log
- Data privacy
- Your cloud, or private models
- Cost as volume grows
- Fixed build price, predictable running costs
Doing it by hand
- Messy, real-world input
- Handled, but slowly
- Works inside your systems
- Copy and paste
- Accuracy and oversight
- Depends on the person
- Data privacy
- Varies
- Cost as volume grows
- Grows with headcount
Off-the-shelf automation tools
- Messy, real-world input
- Only fixed formats
- Works inside your systems
- Limited connectors
- Accuracy and oversight
- No judgment
- Data privacy
- Data passes through third parties
- Cost as volume grows
- Per-task pricing adds up
DIY with ChatGPT
- Messy, real-world input
- Sometimes
- Works inside your systems
- Not without code
- Accuracy and oversight
- Unchecked output
- Data privacy
- Data pasted into chat tools
- Cost as volume grows
- Staff time never ends
What we build
Pick the work you want off your plate.
29 ready-to-build agents across your business. Choose a team, or browse them all.
Follow-Ups & Meeting Booking
Chases leads who went quiet and books meetings straight into your calendar.
- Gmail
- Outlook
- Calendar
Proposal & Quote Drafts
Turns call notes into a first-draft proposal in your own template.
- Google Docs
- Notion
CRM Clean-Up & Enrichment
Fills missing fields, merges duplicates, and keeps records current.
- HubSpot
- Salesforce
Competitor & Market Monitoring
Tracks competitors' sites, ads, and reviews, and sends you a weekly brief.
- Web
Ticket Triage & Routing
Reads each ticket, tags it, sets priority, and sends it to the right team.
- Zendesk
- Freshdesk
- Gmail
Draft Replies for Your Team
Writes a suggested reply from your policies; a person approves and sends it.
- Zendesk
- Intercom
Order & Booking Status Answers
Looks up orders or bookings and answers “where is my…” questions.
- Shopify
- Your database
Refunds & Returns with Approval
Checks eligibility, prepares the refund, and waits for a person to approve.
- Stripe
- Shopify
Order Processing
Reads orders from email or forms, checks them, and enters them into your system.
- ERP
Scheduling & Dispatch
Matches jobs to people and time slots, and notifies everyone involved.
- Calendar
Supplier Follow-Ups
Chases confirmations, delivery dates, and missing documents.
Stock & Reorder Alerts
Watches stock levels and drafts purchase orders before you run out.
- Google Sheets
- ERP
Invoice Processing
Extracts invoice data, matches it to orders, and queues it for approval.
- QuickBooks
- Xero
Expense Categorisation
Categorises spend and flags anything unusual for review.
- Xero
- Bank feeds
Payment Reminders
Sends polite, escalating reminders for overdue invoices.
- QuickBooks
Month-End Reports
Pulls the numbers and writes the summary your team usually builds by hand.
- Sheets
- Accounting
CV Screening & Shortlists
Scores applications against your criteria and shortlists them for review.
- ATS
Interview Scheduling
Finds slots across calendars and books the interviews.
- Calendar
Onboarding Checklists
Sends documents, sets up accounts, and tracks each new hire's checklist.
- Google Workspace
- Slack
Policy & HR Questions
Answers staff questions from your handbook, and shows the source.
- Slack
- Teams
Client & Case Intake
Collects the details, qualifies the enquiry, and opens the matter.
- Web forms
Contract Review & Clause Extraction
Pulls key terms, dates, and unusual clauses into a one-page summary.
- Word
Document Checklists
Generates the right document list for each case and tracks what's missing.
- Practice system
Deadline & Renewal Tracking
Watches dates across contracts and cases and alerts you in time.
- Calendar
Weekly KPI Summaries
Reads your dashboards and writes a plain-English weekly update.
- Dashboards
Meeting Notes to Actions
Turns recordings into notes, decisions, and assigned tasks.
- Zoom
- Meet
- Notion
Ask Your Data
Answers questions about your data in plain English, no SQL needed.
- Postgres
- Sheets
Internal Knowledge Assistant
Finds answers across your documents and wikis for your team.
- Drive
- Notion
- Confluence
Don't see your task?
If a person does it on a computer by following rules, we can usually automate it.
In every agent build
Powerful, and always under control.
What AI tools alone skip is exactly what we build in, whatever the size of the project.
Human approval on key actions
Anything that sends, pays, or deletes waits for a person, until you decide otherwise.
Tested on your real cases
Accuracy measured on your own examples before launch, and re-checked after every change.
Least-privilege access
The agent gets only the permissions its task needs, nothing more.
Full audit log
Every input, decision, and action recorded and searchable.
Hand-off to a person
When it's unsure, it stops and passes the case to your team with context.
Your data stays yours
Business AI terms that don't train on your data, or private models in your cloud.
Cost & usage monitoring
Live view of runs, errors, and AI spend, with alerts when something drifts.
Versioned prompts & models
Every prompt and model change is reviewed, tested, and reversible.
How it works
From manual task to reliable agent.
You see it work on your own cases before it goes live.
- 01
Day 1
Brief
We look at the task you want off your team's plate and how it's done today.
- Fixed quote within 24 hours
- 02
Week 1
Workflow & data map
We write down every step, rule, and system the agent will touch.
- Locked scope, price, and launch date
- Success criteria you sign off
- 03
Pilot
Run on real cases
The agent works through your real examples while a person approves every action.
- Accuracy report on your cases
- Weekly demo
- 04
Launch
Go live, monitored
It goes live with monitoring, logs, and a clear hand-off to a person when it's unsure.
- Production release in your cloud
- Audit log and alerts
- Handover documentation
- 05
After launch
Tune, expand, or hand over
Thirty days of support are included. Then we tune it, add the next task, or hand it over.
- 30 days of fixes and support
- Optional dedicated engineer
Case study
White Legal Chambers
Law firm · Website, Practice OS & AI lead intake
A busy law firm with six practice areas, from litigation to immigration consultancy, ran on WhatsApp and manual work. New enquiries waited for someone to reply, every matter meant chasing documents and deadlines by hand, and it needed a website that reflected the quality of its work.
A website that gives the chambers real credibility, a Practice OS that runs the day-to-day practice, and AI that brings in and qualifies leads on its own.
Visit whitelegalchambers.com24/7
Lead intake and qualification
0
Practice areas in one system
0
Website, Practice OS, and AI intake, built together
“Working with Setubo was effortless from start to finish. They built us a PracticeOS and website that gave our chambers real credibility, along with AI automation that brings in and qualifies leads on its own. Our day to day practice, from litigation to immigration consultancy, now runs more smoothly and productively than it ever did before. They were responsive, meticulous about the details, and genuinely cared about getting the work right.”
Salman ButtCEO, White Legal ChambersWhat we built
Business website
Presents the chambers and its six practice areas with real credibility.
- Website
Practice OS
The firm's internal system: cases, document checklists, and deadlines and hearings across six practice areas.
- Internal system
AI lead intake on WhatsApp
Answers and qualifies every new enquiry, day or night, then passes it into the Practice OS.
- AI agent
Healthcare · Clinic website & WhatsApp booking
A patient-first website for a two-clinic chiropractic and physiotherapy practice in Lahore, with appointment requests sent straight to the clinic on WhatsApp.
- WhatsApp booking
- Treatment pages
- Two clinic locations
- Maintenance & security
“Built around how we treat our patients.”
Dr Nadeem AkhtarPhysiotherapist, Best ChiropractorsOur own product · AI search intelligence
Agents track competitors, check how brands appear in AI assistants' answers every week, and turn the gaps into content briefs.
- Competitor-tracking agents
- Weekly AI-visibility checks
- Content briefs & drafts
- SEO & AEO engine
Built and run by our own team. We use it to help our clients get found, and chosen, on Google and in AI answers.
Have a task that eats your team's week?
Tell us about it and get a fixed quote within 24 hours, before any work starts.
Who builds your agents
3 senior specialists. 6 AI agents.
Two senior engineers lead your build and a senior QA engineer tests it end to end, with the specialist AI agents it needs: integrations, review, security, testing, deployment, and docs.
Human · 15+ years
Lead engineer
Architecture & backend
Designs the system, owns every technical decision, and signs off each release.
Human · 8+ years
Senior engineer
Product & frontend
Turns the plan into working software and runs your weekly demos.
Human · 6+ years
Senior QA engineer
Quality & end-to-end testing
Tests the whole product end to end: every flow, device, and edge case, before each release.
Specialist AI agents
Every agent's work is reviewed by an engineer
- Forge · Backend agentWrites APIs, data models, and integrations.
- Lens · Code review agentChecks every change before a human reviews it.
- Sentinel · Security agentScans for vulnerabilities, leaked secrets, and unsafe access.
- Probe · QA agentWrites and runs tests on every change.
- Pilot · DevOps agentBuilds, deploys, and watches your environments.
- Scribe · Docs agentKeeps docs and handover notes current.
The best model for each job
We pick models per task, not per vendor, and switch as better ones ship.
- Claude · AnthropicCoding and code review
- GPT · OpenAIReasoning and product features
- Gemini · GoogleLong documents and images
- Grok · xAIReasoning and research
- Jev · TypeSafe AIFast, structured decisions
Or private models, in your cloud
When data can't leave your infrastructure, we run open-weight models on your own servers instead.
- Llama · Meta
- Qwen · Alibaba
- DeepSeek · DeepSeek
- Kimi · Moonshot AI
- Mistral · Mistral AI
- GLM · Zhipu AI
- gpt-oss · OpenAI
- Gemma · Google
Ways to start
Three ways to get started.
Start small or go all in. Every option comes with senior engineers, AI agents, and code you own.
Small projects & fixes
On demand
$20 / hour25% off
$15/ hour
Limited offer for new clients
Senior engineers when you need them. No minimum hours, stop anytime.
- Pay only for the hours used
- Small builds, updates, and fixes
- AI tools and model subscriptions included
- Great way to try us first
Ongoing product work
Dedicated engineer
$2,400 / month33% off
$1,600/ month
Save $800 a month
A senior engineer with multiple AI agents, dedicated to your product.
- Month to month, cancel anytime
- Scale the team up or down anytime
- Same engineers, month after month
- AI tools and model subscriptions included
Automating a workflow
AI agent & automation builds
Fixed priceQuoted in 24 hours, before work starts
- Senior engineers
- 2
- Senior QA
- 1
- AI agents
- 6
Tested on your own cases before it goes live.
- Locked scope, price, and timeline, agreed before we start
- AI tools and model subscriptions included
- Human approval and a full audit log built in
- Security and data privacy included
- 30 days of post-launch support
Not sure which fits? Get a free estimate within 24 hours.
Any model, no lock-in.
We pick the best model for each task, and switch as better ones ship.
Hover any logo to see how we use it.
FAQ
AI agent questions, answered.
AI Agents & Automation
1 / 7
Still have a question?
Ask us on a 15–30 minute call, or email support@setubo.com.
AI Agents & Automation
Any AI can be wrong, so we design for it. Agents are tested on your real cases before launch, a person approves the actions that matter, and every step is logged so you can see exactly what happened.
No. We use AI providers' business terms, which don't train on your data, or run open-weight models on your own servers when data can't leave your infrastructure.
The best one for each task: Claude, GPT, or Gemini, or private models such as Llama and Mistral in your cloud. Your agent isn't locked to one vendor.
Yes. We connect agents to your CRM, email, helpdesk, spreadsheets, and databases through their APIs, so nothing needs replacing.
The build is a fixed quote. Running costs are mostly AI usage and hosting; we estimate them upfront from your expected volume, so there are no surprises.
You do. Code, prompts, and configuration live in your repository and cloud accounts, and all intellectual property is yours once invoices are paid.
Thirty days of support are included. After that you can keep a dedicated engineer at $1,600 a month, book hours on demand at $15 an hour, or take it in-house with our handover documentation.
Still have a question?
Ask us on a 15–30 minute call, or email support@setubo.com.
Build your package
Need more than one thing? Get one quote.
Pick everything you need across product, AI, and web. One team, one plan, one fixed price.
Agents and workflows that take repetitive work off your team.
Tell us what you want to automate.
Describe the task. You'll get a fixed quote within 24 hours, before any work starts.
Email Us
support@setubo.com
Book an intro call
15–30 min · no pitch
Our offices
United States· Sales
Pakistan· Engineering center