Lead Capture & Qualification
Answers every new enquiry, asks your qualifying questions, and passes hot leads to your team.
- Website
AI Chat & Voice Assistants
Answer every customer, day or night.
Senior engineers build chat and voice assistants that answer from your own content, book appointments, and hand off to your team when a person should take over.
Built for
What is an AI assistant?
An AI assistant is a chatbot or voice agent that holds a real conversation with your customers, on your website, WhatsApp, or phone line. It answers from your own content, takes actions such as booking an appointment, and passes the conversation to a person when it should. Setubo builds assistants that stay accurate, on-brand, and under your control.
0h
Fixed quote turnaround
24/7
Answers, including nights and weekends
0%
Code, data, and prompts you own
Any
AI model: frontier or self-hosted
Why most chatbots disappoint
Customers can tell a bad bot in one message.
How the usual options compare, and where Setubo fits.
| Staff answering everything | Rule-based chatbots | Off-the-shelf AI chat widgets | Setubo | |
|---|---|---|---|---|
| Nights and weekends | Missed until morning | Always on | Always on | Always on, on every channel |
| Real, messy questions | Handled well | Only the questions scripted | Understood, but generic | Understood and answered from your content |
| Accuracy | Depends on the person | Accurate but narrow | Can make things up | Answers only from approved content |
| Actions: bookings, lookups | Manual | Simple forms only | Rarely connected | Connected to your calendar, CRM, and systems |
| Hand-off to a person | Not needed | Dead ends | Varies | Passes the conversation over with full context |
| Cost as volume grows | Grows with headcount | Low, but limited | Per-seat or per-chat fees | Fixed build price, predictable running costs |
Setubo
- Nights and weekends
- Always on, on every channel
- Real, messy questions
- Understood and answered from your content
- Accuracy
- Answers only from approved content
- Actions: bookings, lookups
- Connected to your calendar, CRM, and systems
- Hand-off to a person
- Passes the conversation over with full context
- Cost as volume grows
- Fixed build price, predictable running costs
Staff answering everything
- Nights and weekends
- Missed until morning
- Real, messy questions
- Handled well
- Accuracy
- Depends on the person
- Actions: bookings, lookups
- Manual
- Hand-off to a person
- Not needed
- Cost as volume grows
- Grows with headcount
Rule-based chatbots
- Nights and weekends
- Always on
- Real, messy questions
- Only the questions scripted
- Accuracy
- Accurate but narrow
- Actions: bookings, lookups
- Simple forms only
- Hand-off to a person
- Dead ends
- Cost as volume grows
- Low, but limited
Off-the-shelf AI chat widgets
- Nights and weekends
- Always on
- Real, messy questions
- Understood, but generic
- Accuracy
- Can make things up
- Actions: bookings, lookups
- Rarely connected
- Hand-off to a person
- Varies
- Cost as volume grows
- Per-seat or per-chat fees
What we build
Pick the conversations you want answered.
14 ready-to-build assistants for your website, WhatsApp, and phone line. Choose a team, or browse them all.
Product & Pricing Questions
Answers what you sell, what it costs, and what fits, from your own content.
- Website
Demo & Consultation Booking
Finds a time that suits and books it straight into your calendar.
- Website
- Calendar
After-Hours Enquiries
Picks up messages and calls at night and on weekends, so no lead waits.
- Phone
FAQ & Policy Answers
Answers common questions from your help centre and shows the source.
- Website
- Help centre
Order & Booking Status
Looks up live orders or bookings and answers “where is my…” questions.
- Shopify
- Your database
Account & Billing Help
Handles simple account requests and routes the rest with full context.
- Intercom
- Zendesk
Phone Support Line
Answers your support number in a natural voice and transfers calls when needed.
- Phone
Appointment Booking
Books appointments in chat or on the phone, from live availability.
- Calendar
- Phone
Reminders & Confirmations
Sends reminders and confirms attendance to cut no-shows.
- SMS
Rescheduling & Cancellations
Moves or cancels bookings and fills the freed slot.
- Calendar
Internal Knowledge Assistant
Answers staff questions from your documents and wikis, with sources.
- Drive
- Notion
- Slack
HR & Policy Questions
Answers questions from your handbook, day or night.
- Slack
- Teams
IT Helpdesk
Solves common IT requests and opens a ticket for the rest.
- Slack
- Teams
- Jira
Don't see your task?
If your customers or team ask it, message it, or call about it, we can usually build an assistant for it.
In every assistant build
Helpful, accurate, and always on-brand.
What off-the-shelf chat widgets skip is exactly what we build in, whatever the size of the project.
Answers from your content
It answers from the sources you approve, and says so when it doesn't know.
Hand-off to a person
When a customer asks, or it's unsure, the conversation moves to your team with full context.
Tested on real conversations
Checked against your customers' real questions before launch, and after every change.
Every conversation logged
Read, search, and review what was said, so you can see exactly how it's doing.
Your voice, your languages
Tone, greetings, and rules that match your brand, in the languages your customers use.
Your data stays yours
Business AI terms that don't train on your data, or private models in your cloud.
Cost & usage monitoring
Live view of conversations, errors, and AI spend, with alerts when something drifts.
Versioned prompts & models
Every prompt and model change is reviewed, tested, and reversible.
How it works
From first message to trusted assistant.
You talk to it yourself, on your real questions, before any customer does.
- 01
Day 1
Brief
We look at where customers reach you, what they ask, and what should happen next.
- Fixed quote within 24 hours
- 02
Week 1
Knowledge & conversation design
We gather your content, write the rules, and map when it should hand off to a person.
- Locked scope, price, and launch date
- Sample conversations you sign off
- 03
Pilot
Test on real questions
Your team talks to it with real customer questions, and we tune it until the answers are right.
- Accuracy report on your questions
- Weekly demo
- 04
Launch
Go live on your channels
It goes live on your website, WhatsApp, or phone line, with monitoring and conversation logs.
- Production release in your cloud
- Conversation logs and alerts
- Handover documentation
- 05
After launch
Review, improve, or hand over
Thirty days of support are included. Then we improve it from real conversations, add a channel, or hand it over.
- 30 days of fixes and support
- Optional dedicated engineer
Case study
White Legal Chambers
Law firm · WhatsApp intake chatbot, Practice OS & website
A busy law firm with six practice areas, from litigation to immigration consultancy, ran on WhatsApp and manual work. New enquiries waited for someone to reply, every matter meant chasing documents and deadlines by hand, and it needed a website that reflected the quality of its work.
An AI chatbot on WhatsApp now answers and qualifies every enquiry, day or night, and passes the right ones into the firm's Practice OS, alongside a website that gives the chambers real credibility.
Visit whitelegalchambers.com24/7
Enquiries answered and qualified
0
Practice areas in one system
0
System replacing a WhatsApp-driven workflow
“Working with Setubo was effortless from start to finish. They built us a PracticeOS and website that gave our chambers real credibility, along with AI automation that brings in and qualifies leads on its own. Our day to day practice, from litigation to immigration consultancy, now runs more smoothly and productively than it ever did before. They were responsive, meticulous about the details, and genuinely cared about getting the work right.”
Salman ButtCEO, White Legal ChambersWhat we built
Business website
Presents the chambers and its six practice areas with real credibility.
- Website
Practice OS
The firm's internal system: cases, document checklists, and deadlines and hearings across six practice areas.
- Internal system
AI intake chatbot on WhatsApp
Answers every new enquiry, asks the firm's qualifying questions, and passes qualified leads into the Practice OS.
- AI chatbot
Healthcare · Clinic website & WhatsApp booking
A patient-first website for a two-clinic chiropractic and physiotherapy practice in Lahore, with appointment requests sent straight to the clinic on WhatsApp.
- WhatsApp booking
- Treatment pages
- Two clinic locations
- Maintenance & security
“Built around how we treat our patients.”
Dr Nadeem AkhtarPhysiotherapist, Best ChiropractorsOur own product · AI search intelligence
Checks every week how leading AI assistants answer buyers' questions, and stores every answer, so we work with how assistants really respond.
- Weekly AI-visibility checks
- Stored AI answers
- Competitor tracking
- SEO & AEO engine
Built and run by our own team. We use it to help our clients get found, and chosen, on Google and in AI answers.
Missing enquiries after hours?
Tell us where your customers reach you and get a fixed quote within 24 hours, before any work starts.
Who builds your assistant
3 senior specialists. 6 AI agents.
Two senior engineers lead your assistant and a senior QA engineer tests it end to end, with the AI agents it needs: integrations, review, security, testing, deployment, and docs.
Human · 15+ years
Lead engineer
Architecture & backend
Designs the system, owns every technical decision, and signs off each release.
Human · 8+ years
Senior engineer
Product & frontend
Turns the plan into working software and runs your weekly demos.
Human · 6+ years
Senior QA engineer
Quality & end-to-end testing
Tests the whole product end to end: every flow, device, and edge case, before each release.
Specialist AI agents
Every agent's work is reviewed by an engineer
- Forge · Backend agentWrites APIs, data models, and integrations.
- Lens · Code review agentChecks every change before a human reviews it.
- Sentinel · Security agentScans for vulnerabilities, leaked secrets, and unsafe access.
- Probe · QA agentWrites and runs tests on every change.
- Pilot · DevOps agentBuilds, deploys, and watches your environments.
- Scribe · Docs agentKeeps docs and handover notes current.
The best model for each job
We pick models per task, not per vendor, and switch as better ones ship.
- Claude · AnthropicCoding and code review
- GPT · OpenAIReasoning and product features
- Gemini · GoogleLong documents and images
- Grok · xAIReasoning and research
- Jev · TypeSafe AIFast, structured decisions
Or private models, in your cloud
When data can't leave your infrastructure, we run open-weight models on your own servers instead.
- Llama · Meta
- Qwen · Alibaba
- DeepSeek · DeepSeek
- Kimi · Moonshot AI
- Mistral · Mistral AI
- GLM · Zhipu AI
- gpt-oss · OpenAI
- Gemma · Google
Ways to start
Three ways to get started.
Start small or go all in. Every option comes with senior engineers, AI agents, and code you own.
Small projects & fixes
On demand
$20 / hour25% off
$15/ hour
Limited offer for new clients
Senior engineers when you need them. No minimum hours, stop anytime.
- Pay only for the hours used
- Small builds, updates, and fixes
- AI tools and model subscriptions included
- Great way to try us first
Ongoing product work
Dedicated engineer
$2,400 / month33% off
$1,600/ month
Save $800 a month
A senior engineer with multiple AI agents, dedicated to your product.
- Month to month, cancel anytime
- Scale the team up or down anytime
- Same engineers, month after month
- AI tools and model subscriptions included
Answering customers 24/7
AI assistant builds
Fixed priceQuoted in 24 hours, before work starts
- Senior engineers
- 2
- Senior QA
- 1
- AI agents
- 6
Tested on real conversations before it goes live.
- Locked scope, price, and timeline, agreed before we start
- AI tools and model subscriptions included
- Website, WhatsApp, or phone, sharing one knowledge base
- Hand-off to your team, with the full conversation
- 30 days of post-launch support
Not sure which fits? Get a free estimate within 24 hours.
The right voice and model, no lock-in.
We pick the best model, voice, and channel tools for each assistant, and switch as better ones ship.
Hover any logo to see how we use it.
FAQ
AI assistant questions, answered.
AI Chat & Voice Assistants
1 / 8
Still have a question?
Ask us on a 15–30 minute call, or email support@setubo.com.
AI Chat & Voice Assistants
We design against it. The assistant answers only from content you approve, shows its source where it helps, and says it doesn't know, or hands over to a person, rather than guessing. We test it on your customers' real questions before launch.
It passes the conversation to your team, on live chat, WhatsApp, email, or a phone transfer, with the full conversation so the customer never has to repeat themselves.
Your website, WhatsApp, Instagram, Messenger, and phone lines, in the languages your customers use. One assistant can serve several channels with the same knowledge.
Yes. We connect it to your calendar, CRM, booking system, or database, so it can book, reschedule, and answer questions like “where is my order?” with live data.
Yes. We use natural AI voices with low delay, so calls feel like a conversation. You choose the voice and greeting, and callers can always ask for a person.
No. We use AI providers' business terms, which don't train on your data, or run open-weight models on your own servers when data can't leave your infrastructure.
The build is a fixed quote. Running costs are mostly AI usage, voice minutes, and hosting; we estimate them upfront from your expected volume, so there are no surprises.
Thirty days of support are included. After that you can keep a dedicated engineer at $1,600 a month, book hours on demand at $15 an hour, or take it in-house with our handover documentation.
Still have a question?
Ask us on a 15–30 minute call, or email support@setubo.com.
Build your package
Need more than one thing? Get one quote.
Pick everything you need across product, AI, and web. One team, one plan, one fixed price.
Chatbots and voice agents that answer customers around the clock.
Tell us where your customers reach you.
Describe what they ask. You'll get a fixed quote within 24 hours, before any work starts.
Email Us
support@setubo.com
Book an intro call
15–30 min · no pitch
Our offices
United States· Sales
Pakistan· Engineering center